Saturday, February 6, 2010

Reggie Bush and adidas team up to help Haiti

On the eve of the Super Bowl, New Orleans Saints superstar running back Reggie Bush and adidas have teamed up to create a custom designed shoe on miadidas.com to help deliver much needed aid to the people of Haiti. The Reggie Bush "Help Haiti" shoe, an adiZero Ace 2 running shoe personally customized by Bush, is inspired by the national colors of the Haitian flag and includes a "Help Haiti" inscription on the heel to generate awareness for the ongoing need of assistance to the Caribbean nation.

"The devastation in Haiti is stunning," said Reggie Bush. "Many organizations and high-profile individuals have given their overwhelming support to Haiti. Partnering with adidas and Mercy Corps to design this shoe is just one way to raise awareness, raise money and do my part to help the people of Haiti." 10% of the proceeds go directly to Haiti via Mercy Corps. (In addition, several of Bush's Super Bowl XLIV game-worn items will be auctioned off at ebay.com following the game. All proceeds from the auction will be donated to Mercy Corps.)

These shoes will be available for a limited time only from February 5 -11. They come as small as a men's size 4 or a women's size 5. You can also design your own colorway.

Go Saints!

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