It was a great weekend in Boston! Nearly 20 females from NYC & Boston participated in this 1st ever, historic event! Ranging from girls still in HS & college, to customizers, & experienced designers, we all came together sharing our love of kicks & learned from some of the best female designers in the industry! Lori got together with D'Wayne Edwards of Jordan Brand, as well as top women designers from Sperry Top Sider, Reebok, Puma, Converse, and Nike to make this special event happen.
We started off with introductions & sketching what our vision of our very own sneakers would look like, and we couldn't use logos or similarities from existing brands. As a customizer I truly thought the process wasn't too tedious since I already design, but on already put together sneakers. I was wrong! My initial sketch had the shape of a griffey max and it really wasn't what I was aiming for. However, with some help from the designers, I was able to create a better form for the sneaker as well as details like piping, canvas and textured leather!
Each presentation was as unique as the participant behind it! We all took on a foreign task and came out on top!
Thank you to all of the designers who took their time out for us and shared priceless technique and tips! Welcome Sarah Sabino aka "S4" to our Boston team, and a very special extra thanks goes to you Lori for always representing & being a voice for the ladies!
MORE PICS HERE
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