Puma's Project Pink initiative

Puma is teaming up with Women's Professional Soccer (WPS) to raise awareness of breast cancer through their new Project Pink initiative. Games will be played in the Project Pink unis, merchandise will be available for sale (100% of profits going to support the cause) and players will speak out on the impact of breast cancer. Launching July 31, PUMA is hosting a forum at wps.pumafootball.com/projectpink that invites interaction with the Project Pink initiative. The site allows for the nomination of breast cancer charities with nonprofit status; supporters can then log on to vote for the winner, who will ultimately receive a donation consisting of 100% of the profits from the sale of PUMA Project Pink product. The nomination period will open on August 7; voting will begin on September 13. The crowd favorite will be announced and the donation made in late October.

WPS teams including the Boston Breakers, Washington Freedom, FC Gold Pride, Philadelphia Independence, and Sky Blue FC have joined with PUMA to rally behind Project Pink, designating matches in July and August to help raise awareness for the cause. The home team will be wearing the Project Pink unis and the game will use the Project Pink ball...

Project Pink info and dates: pumafootball.com
Shop Project Pink (starting 7/31): shop.puma.com
Facebook: facebook.com/puma
Twitter: #projectpink

p.s. Dunno why they didn't do pink cleats...